Launching on September 15, 2014, Las Vegas is the third market for Bite Squad and the second to open this year (they also have a location in Seattle). The company uses environmentally-friendly branded vehicles and employs staff drivers who wear Bite Squad uniforms. This is great, because you will always know who is knocking at your door.
One of the things that separates the Bite Squad approach to food delivery from other food delivery companies is the technology.
The order process is simple:
- Visit bitesquad.com
- Enter your delivery address (home, office, etc.)
- Choose the restaurant and place your order
- Follow your order using the Order Tracker and track the driver using Real-Time GPS (optional)
Orders are remitted to the restaurant you’ve chosen via a tablet device loaded with proprietary software. This helps the consumer see the process on the restaurant’s end. The drivers are equipped with smart phones utilizing a proprietary application. This also allows for an engaging consumer experience throughout the whole process.
Bite Squad delivers up to seven-mile radius of each restaurant to ensure proper food temperature and timeliness. There are minimal delivery charges, menus are never marked-up and gratuity is optional. Customers with questions or feedback can use a Live Chat option on the website to connect with customer service representatives.
The restaurant delivery company is using both traditional and digital media efforts for their launch into the Las Vegas market, including: direct mail, outdoor advertisements, social media, digital ad space, and more.
ABOUT BITE SQUAD
Bite Squad was born in 2012 by partners Kian Salehi and Arash Allaei. Since its inaugural launch Bite Squad has partnered with 300 restaurants in The Twin Cities and nearly 200 restaurants in Seattle, WA. The two also own and operate other Internet companies.
In the beginning, Salehi and Allaei launched the service with only 17 restaurants online, including Hell’s Kitchen. Today, customers can order from hundreds of restaurants.
“We offer a platform that’s ready to go,” says Salehi. “We can easily scale up or scale down based on demand.”