IT ‘SUGAR Teams up with Saturday Night Live (SNL)

The cheeky candy empire, IT ‘SUGAR, teamed up with Saturday Night Live (SNL) to introduce a line of candy and novelty items celebrating 40 years of the irreverent variety show.

IT 'SUGAR Saturday Night Live Themed Candy
IT ‘SUGAR Saturday Night Live Themed Candy

The line consists of famous sketch inspired candy and novelty items made to elicit the same hefty belly laughter the show is so well known for. Schweddy Balls Salty Peanut Butter Chocolate Balls, Colon Blow, Hans and Franz Get Juiced Wax Bottles along with other delightful delectables will be on sale starting September 10th at all 60+ IT’SUGAR stores around the country as well as online at

“We couldn’t be more excited to partner with such an iconic brand as Saturday Night Live to celebrate 40 years of laughter,” says founder and CEO of IT ‘SUGAR Jeff Rubin. “Their irreverent comic sensibility is right in line with our philosophy of never taking life too seriously and making laughter your number one priority.”

The IT ‘SUGAR Saturday Night Live line includes chocolate bars, mint tins, specialty boxed candy, coffee mugs, acrylic drinkware, lip balm, hand sanitizers, talking plush and parody beer bottle banks highlighting SNL’s greatest moments. Favorite characters such as Stefon, The Ladies Man, Debbie Downer, Gilly, Hans & Franz, Mary Katherine Gallagher, The Roxbury Guys, and The Coneheads and popular shorts like “The Ambiguously Gay Duo”, “Schweddy Balls”, “Colon Blow”, “Dick in a Box” and “Spartan Cheerleaders” are expected to be among the favorites.


Founded by Jeff Rubin in 2006, this saccharine experience has become one of the largest and fastest growing specialty candy and gift retailers in the world. The IT’SUGAR Empire consists of over 60 retail locations in US hotspots such as New York, Las Vegas, Los Angeles, San Francisco, Miami, Scottsdale, San Diego and Palm Beach, in addition to chic international destinations such as London, Dubai, and Grand Cayman. With aggressive growth plans, IT’SUGAR sees a future where all teenagers (and those who want to feel like one) have access to the pure joy that comes from indulging in a movement where life doesn’t have rules – the IT’SUGAR movement.

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