Tropicana Las Vegas announced a partnership with Nikki Beach, the world’s leading lifestyle entertainment group, to launch the city’s hottest destination: Nikki Beach at Tropicana Las Vegas. Voted “The Sexiest Place on Earth” by the London Observer, Nikki Beach will bring the most exclusive beach club experience to the Las Vegas Strip.
World renowned for its surreal beauty and ambiance, The Beach Club at Tropicana Las Vegas will be designed in simplistic elegance with furniture made of natural woods from Vietnam, throw pillows made of organic fabrics, free flowing white linen curtains, plush champagne beds and Nikki Beach’s signature tepee cabanas.
Nikki Beach at Tropicana will include a restaurant, outdoor cafe and bar, swim up blackjack, sand volleyball courts and a private island in the center of the tropical pool. The beach club will also include an outdoor concert space where Tropicana will provide world-class entertainment, including some of the hottest musicians from around the globe. It’s slated to be the hottest new spot on The Las Vegas Strip, and you’ll only find it here at Tropicana Las Vegas.
Nikki Beach will bring the best of their South Beach, Marbella and St. Tropez inspired designs to Tropicana Las Vegas, enabling guests to party all day and all night in style, with a sizzling blend of haute cuisine, exotic cocktails and sexy entertainment. The new Las Vegas location will be the largest Nikki Beach property in the world, and will combine one of the most stylish brands in the world with one of the most legendary hotels on The Strip.
“The creation of Nikki Beach Las Vegas marks a new era in Tropicana Las Vegas’ history,” said Alex Yemenidjian, Chairman and CEO of Tropicana Las Vegas, Inc. “Together we will deliver a truly exceptional experience, joining two of the world’s most iconic brands in a way that has not been done before in this city.”
“After many years of looking into Las Vegas for expansion, we have finally found the right partnership”, said Nikki Beach owner Jack Penrod. “The Tropicana Las Vegas is the perfect location for our global brand. With exclusive beach clubs in the world’s hottest vacation spots, we are thrilled to bring Nikki Beach to Tropicana Las Vegas. Alex’s vision for the new Tropicana Las Vegas makes the perfect home for Nikki Beach, who as quoted by the London Observer, is ‘The Sexiest Place on Earth.’ But please, tell only your best friends.”
Nikki Beach at Tropicana Las Vegas will include two key elements: Nikki Beach Club and Club Nikki.
Nikki Beach Club
Set on over four acres of Tropicana Las Vegas’ lush natural pool landscape, Nikki Beach will bring the ultimate global beach club experience to Las Vegas. The organic design is enhanced by the mature vegetation that only comes with the gift of time. Nikki Beach Club at Tropicana Las Vegas will capitalize on the romance that exists at this legendary property. Our mission is to create unforgettable memories that will stay with our guests long after they leave our resort. The new partnership will capture the best of what’s new while maintaining a legacy. The beach club will feature sleek loungers so that guests can sun themselves in the heart of the action, while luxurious opium beds and cabanas will provide select guests a more secluded experience, complete with premium bottle service and hors d’oeuvres. Nikki Beach will include a restaurant, outdoor cafe and bar, swim-up blackjack, and a private island in the center of the tropical pool.
Tropicana Las Vegas brings a touch of world finesse to the Las Vegas scene with Club Nikki in true Nikki Beach style. The brand-new 15,000 square foot Club Nikki will provide club-goers with a never-seen-before nightlife experience. Our VIP clientele will not only recognize the undeniable Nikki signature touches such as the elegant all-white color scheme and the European style best-in-class service but they will also discover an organically-designed decor offering different elegant settings according to the mood of the night. Club Nikki will feature a glamorous ultra-lounge where guests can sip signature cocktails and mingle before moving on to the thumping beats of the dance floor. The innovative club will also showcase unique interactive entertainment such as alluring champagne muses and world-renowned DJs dueling on each side of the sexiest dance floor on The Strip.
Directly from the dance area, wide doors will lure guests to the iconic outdoor Nikki Beach setting that our international clientele will remember from their last visit to Marbella or St-Tropez. With its lavish fountain and the luxurious dreamy white beds, Nikki Beach will offer its guests an imaginary trip to its original exotic locations just before rejoining the party.
Club Nikki and Nikki Beach Club have been designed to provide guests with round-the-clock entertainment, from an enchanting afternoon at the pool to a dazzling evening or an all-night party. With its understated decadence, Club Nikki promises to deliver a unique Jet Set experience with style and sophistication that will make it THE place to see and be-seen in Las Vegas. Nikki Beach at Tropicana Las Vegas will open in the spring of 2011.
About Tropicana Las Vegas
In the heart of the famed Las Vegas Strip, Tropicana Las Vegas is one of the last true landmark casino hotels in Las Vegas. An original leader in creating the authentic Las Vegas experience, the resort is redefining the expectations of today’s global travelers with a major transformation scheduled for completion in the fall of 2010, with Nikki Beach Club and Club Nikki scheduled for spring of 2011. The South Beach inspired changes to the resort include a fresh redesign of every hotel room and suite, the casino, the conference center and exhibition hall, the transformation of the legendary four-acre pool area into Nikki Beach Club and Club Nikki, several new restaurants, bars, a new poker room, and a new race and sports book. The look and feel of the new Tropicana Las Vegas is vibrant and exciting, filled with the sultry rhythm of a hot Havana night. Tropicana Las Vegas is not affiliated with any other property or brand.
About Nikki Beach
In 1998, Nikki Beach introduced the world to the ultimate beach club concept bringing together music, entertainment, fashion, dining and art. Over a decade later, Nikki Beach continues to make its mark in the world’s hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel’s World’s Sexiest Beach Bars. The Nikki Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beach—which was launched at the 2009 Cannes Film Festival; Marketing and Public Relations Divisions; Global Sponsorships and Special Events; Nikki Beach Music Label; VIP membership card and concierge program; Nikki Style Magazine online; and a Hotel and Resorts Division with 11 new locations to open in 2011.
The Nikki Beach lifestyle can now be experienced in ten different countries in twelve cities: Miami Beach, Florida, USA; St. Tropez, France; Cannes Film Festival, France; St. Barths, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; New York City, New York, USA; Marrakech, Morocco; Koh Samui, Thailand; Panama City, Panama; Toronto Film Festival, Canada; and opening this summer 2010 in Cabarete, Dominican Republic. For more information on Nikki Beach, please visit www.nikkibeach.com.