The LINQ Las Vegas and Andretti Sports Marketing, each known for special and large experiential events, are teaming up this fall to produce Red Bull Global Rallycross Las Vegas at The LINQ.
The championship finale round of the 2014 Red Bull Global Rallycross season will run in the shadow of the world’s tallest observation wheel, the High Roller – the defining feature of Caesars Entertainment’s newest shopping, dining and entertainment district at The LINQ.
Doug Bresnahan, VP of Marketing Partnerships, Andretti Sports Marketing, who spearheaded the deal with Caesars Entertainment, believes the new venue will serve as a perfect backdrop to the intense action of Red Bull Global Rallycross. “Who could ask for a better setting than a new and exciting property right on the Vegas Strip? Caesars is known for hosting world-class events and Andretti Sports Marketing is proud to be working with our friends at The LINQ to bring another showstopper to their property.”
“We are incredibly excited about our partnership with Red Bull Global Rallycross and Andretti Sports Marketing,” said Vice President and General Manager of The LINQ, Jon Gray. “The LINQ prides itself in pushing the envelope and creating new and enticing environments for all of our guests to enjoy and hosting the Red Bull Global Rallycross will create a phenomenal experience.”
Red Bull Global Rallycross Las Vegas
Red Bull Global Rallycross Las Vegas at The LINQ is the final round of the 2014 Red Bull Global Rallycross season and will run November 4-5, 2014. For tickets and more information, visit www.rbgrclv.com and follow Red Bull Global Rallycross on Twitter: @RedBullGRC, Facebook: Red Bull Global Rallycross, and Instagram: @redbullgrc.
Andretti Sports Marketing
Andretti Sports Marketing is a leading experiential marketing, event production, sporting operations and entertainment logistics management firm with offices in Indianapolis, Miami, Ft. Lauderdale, Toronto and New York. For more information please visit www.andrettisportsmarketing.com.
About The LINQ and High Roller
Caesars Entertainment is redefining the iconic Las Vegas skyline with The LINQ Promenade, an open-air shopping, dining and entertainment district, anchored by the world’s tallest observation wheel, the Las Vegas High Roller. Named as the “Best thing to do on the perfect weekend getaway in Las Vegas” by Condé Nast Traveler, The LINQ Promenade and High Roller features more than 30 unique retail, dining and entertainment venues and plays host to a variety of special events, festivals and more. Located at the heart of the world-famous Las Vegas Strip, the 550-foot tall High Roller, recently voted as one the top places to take a selfie by Travel + Leisure, is the focal point of the unique urban entertainment district and has proven to be a top location to spot celebrities. The wheel’s 28 glass-enclosed cabins feature an interactive experience including video and music that fade away to unveil spectacular views of the famed resort city in the 30 minutes it takes to complete one full revolution. Each cabin accommodates up to 40 people. Cabins are available for individual or group experiences. For more information, visit TheLINQ.com.