Shake Shack Begins Serving the Roadside Shack

Some exciting news on the Shake Shack menu. In addition to the August ‘Coffee & Doughnuts Concrete’, starting today, Shake Shack (all U.S. locations excluding stadiums) will be serving the Roadside Shack – Shake Shack’s homage to America’s hamburger stand!

Shake Shack
Shake Shack

This limited edition burger features a 100% all-natural Angus beef cheeseburger topped with caramelized onions simmered in beer and bacon. (Single $6.19; double $8.99)

“The beer and bacon caramelized onions bring out even more depth of flavor and juiciness to our delicious flat-top griddled burgers.” said Mark Rosati, Culinary Director of Shake Shack.

Photo Credit: Daniel Krieger

About Shake Shack

Shake Shack is a fast casual restaurant chain based in New York City. It started out as a food cart inside Madison Square Park in 2000, and its popularity steadily grew. It eventually moved to a stand within the park, expanding its menu from New York-style hamburgers to one with hamburgers, hotdogs, fries and its namesake milkshakes. Despite initial growing problems with quality control and complaints regarding its french fries, it has been consistently well reviewed in the markets into which it has expanded.

Shake Shack filed for an initial public offering of stock in late 2014 and revealed in a December 29 filing with the Securities and Exchange Commission that sales growth in stores open for more than a year had slowed to 3 percent in the year ended September 28, from 7 percent in 2012.

Since its opening, Shake Shack has grown to be the largest part of the USHG’s portfolio. Its average store performance of US$4 million is more than twice that of McDonald’s average store performance within the United States. Its popularity is such that in the summer at its original location, the wait in line for service can stretch to over an hour, especially on weekends when the weather is pleasant. A webcam on the restaurant’s web page shows the current line in real time.

In August 2014 reports surfaced that the company was preparing to go public with an IPO and was discussing an underwriting with a number of investment banks.

On January 29, 2015 Shake Shack priced its IPO at $21 per share. On the morning of January 29, 2015 it began trading on the NYSE at $47 per share under the ticker symbol SHAK. – Wikipedia

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