Blue Man Group unveiled its ShoeZaphone installation at Zappos’ campus on Wednesday, May 14. Debuting during the retailer’s internal Bald and Blue fundraiser, the playful, new fixture symbolizes the beginning of a growing union between Blue Man Group and Zappos.
“Zappos goes beyond its role as a retailer by being a pioneer and leader in the community,” said Jack Kenn, vice president, senior resident general manager for Blue Man Group Las Vegas. “Similarly, Blue Man Group strives to take its message beyond the theater into everyday life in a fun and interactive way, so a partnership was a natural fit. We’re excited to get it going.”
To kick off the event, Zappos executives came down to get their head shaved in honor of the Bald and Blue event, but Zappos CEO Tony Hsieh was nowhere in sight. Blue Man Group made a surprise entrance by rolling out a giant boombox and road case. As they approached the head shaving station, the Blue Men opened the case to reveal Hsieh inside. The trio initiated Hsieh’s “haircut” using a pair of giant scissors, a Flowbee, a razor and more as the crowd of staff members cheered and laughed.
Following, Blue Man Group unveiled the ShoeZaphone in the lobby to hundreds of Zappos employees. The new installation encourages passersby to experiment and show their “sole” by creating a custom video display and soundtrack. The playful attraction is permanently located in the lobby of Zappos’ downtown campus and symbolizes the developing relationship between Blue Man Group and the retailer. The crowd cheered as the Blue Men taught Hsieh how to interact with and play the piece. The excited coworkers took note and also tested out their campus’ new fixture.
“We’ve been a supporter of Zappos’ charity event in the past,” explained Kenn. “We wanted to make this year’s appearance as well as the beginning of our partnership exciting for the employees by gifting them with a one-of-a-kind Blue Man Group creation that will make their workspace more fun.”
Symbolizing a developing partnership, Blue Man Group’s ShoeZaphone will integrate into Zappos’ campus tours, taking thousands of patrons on a wacky journey through the imagination that defines both companies. Through the partnership, Blue Man Group and Zappos fans alike can look forward to more exciting collaborations in the future.
Click on the photos in the photo gallery to see larger images. Photo Credit: Adrienne Griffin / Las Vegas Photo and Video
About Blue Man Group Las Vegas
Blue Man Group has turbo-charged its show in Las Vegas with electrifying music, sensational technology, and innovative new ways of interacting with the audience. The mega-enhanced show at Monte Carlo is a thrilling, energy-infused performance that introduces wildly inventive musical instruments, a humorous look at robots and creativity, and a mind-blowing (literally) tour inside the neural network of the human brain. Each night the Blue Men present an extraordinary spectacle and create a soulful, primal and euphoric experience that makes you feel vibrantly alive and more closely connected with the people around you.
For more information, visit our review of Blue Man Group.
Established in 1999, Zappos.com, operated by Zappos IP, Inc., has quickly become the leading destination in online apparel and footwear sales by striving to provide shoppers with the best possible service and selection. Zappos.com currently showcases millions of products from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized in 2009, 2010, 2011, 2012, 2013 and 2014 as a FORTUNE 100 Best Companies to Work For®. Zappos.com is also proud to be rated ELITE by STELLAService and was named a J.D. Power 2011 Customer Service Champion, one of only 40 companies so named in the U.S. More information about the customer service philosophy, unique culture, and job openings can be found at http://about.zappos.com.