Sports Illustrated Swimsuit Cover Model Kate Upton at HAZE Nightclub in Las Vegas

Photos by © Scott Harrison/Retna

2012 SI SWIMSUIT cover model Kate Upton celebrated with TIME INC SPORTS GROUP PRESIDENT Mark Ford and SPORTS ILLUSTRATED SWIMSUIT EDITOR MJ Day. The 49th edition of the SPORTS ILLUSTRATED Swimsuit Issue hit newsstands on February 14th the same day the 2012 content appears on

The first red-carpet event of Swimsuit Launch Week in Las Vegas, SI Swimsuit On Location brought to life the exotic destinations that served as settings for the 2012 shoots. To celebrate the launch of the acclaimed SPORTS ILLUSTRATED SWIMSUIT franchise, SPORTS ILLUSTRATED and the Las Vegas Convention and Visitors Authority (LVCVA) produced an extraordinary schedule of public and private events along with experiential marketing activities in the “City of Lights” featuring the 2012 Swimsuit models.

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