Photos by Carlos Larios/startracksphoto.com
Sugar Factory American Brasserie will make its highly-anticipated debut at Paris Las Vegas on Friday, March 4. The 30,000-square-foot space will house an expansive restaurant and dining room, retail store, decadent Chocolate Lounge and more as it serves up delicious cuisine to patrons 24 hours per day, seven days per week.
“We are thrilled to open the doors to Sugar Factory American Brasserie and showcase an outstanding addition to the center of the Las Vegas Strip.” said Corey Jenkins, partner in Sugar Factory, LLC. “This exciting enterprise will catapult the Sugar Factory brand to the next level and create a premier retail and dining destination for locals and visitors alike.”
Situated in the heart of the Las Vegas Strip, with direct access from Las Vegas Boulevard, a spacious patio will frame the entryway, welcoming guests with a myriad of vivid colors and breathtaking design elements into a one-of-a-kind confectionary heaven where the imaginative world of Willy Wonka meets the trendsetting style of MTV. Designed by rising talent Amy Kim of AK DesignNETWORK, who has many impressive projects to her credit including a collaboration with Philippe Starck on the groundbreaking interior of the SLS Hotel in Beverly Hills, Sugar Factory American Brasserie takes the guest on a breathtaking, visually-inspiring journey from beginning to end. The sizeable dining room is given a traditional French brasserie feel with intricate details and handmade art from local artists, accented by etched mirrors, black and white imagery, and brass finishes. Every piece of furniture in Sugar Factory American Brasserie was custom-made for the venue.
Known world-wide for its stacked roster of celebrity fans, Sugar Factory will introduce its largest retail store yet at 6,000 square feet, providing patrons with a vast selection of confections, apparel, gift baskets and more. Sugar Factory’s signature Couture Pops will take center-stage, and as a special feature to this flagship store, Sugar Factory will present a special edition, diamond-encrusted Couture Pop valued at $1,000,000. The ‘Million Dollar Couture Pop’ will make its grand entrance at the opening of Sugar Factory on Friday, March 4, in the hands of Kim Kardashian.
The mouth-watering menu at Sugar Factory American Brasserie was crafted by a team of world-class chefs, including: Executive Chef Michael Sellmann, Corporate Pastry Chef Michael Gillet and Restaurant Consultant Bryan Ogden. The sizeable menu features signature items such as Smoked Salmon Frittata, Grilled Black Angus Filet and Toasted Brioche Eggs Benedict, along with classic favorites such as pizzas, pastas, salads, fresh seafood, steaks, sandwiches, burgers and more. Breakfast options such as gourmet waffles, omelets and crepes. Of course, Sugar Factory American Brasserie will produce an over-the-top dessert menu which includes signature sweet treats such as Raspberry Lemon Brulee Pizza and the King Kong Sundae with 24 different scoops of ice cream, along with homemade gelato, milkshakes, ice cream sundaes, sweet pizzas, pastries and more.
The Chocolate Lounge, a crown jewel in the colossal compound, acts as an intimate alcove set to deliver the ultimate experience to both novice and veteran chocolate connoisseurs with a vast selection of chocolate fondue options, accompanied by wine, champagne and liquor pairings. Sugar Factory’s Chocolate Lounge will feature chocolates flown in from countries around the world, including Ecuador, Madagascar, Bolivia and the Dominican Republic, just to name a few. Chef Gillet’s one-of-a-kind “Red Velvet Fondue” will make its debut at the Chocolate Lounge, along with homemade bon bons and truffles, frozen hot chocolates and chocolate pizzas. With prices ranging from $28 to $1,000, guests may choose a simple tasting for two, or a decadent feast which includes a bottle of Dom Perignon champagne, Dominican dark chocolate, a gold-chocolate sphere and more.
Chateau Beer Garden will be the premier spot for guests to quench their thirst, grab a bite to eat and enjoy stunning views of the Strip. Located on the second floor with VIP cabanas alongside the edge of the patio, the Beer Garden will open every day starting at 10 a.m. Menu items include beer friendly pizzas, sandwiches, salads and snacks, the perfect complement to 20 different draught beers, dozens of bottled beers and a fully-stocked bar.
Sugar Factory American Brasserie will open its doors on Friday, March 4, with a star-studded grand opening. Celebrities in attendance will include: Kim Kardashian, Holly Madison, Mel B, David Arquette, Nicole Scherzinger, Bella Thorne, Simon Huck, Jonathan Cheban, Michael Madsen, DJ Havana and more.
Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that has made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch Weekly, NBC’s “Today Show” and more. The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. Sugar Factory currently has stores located at The Mirage Resort and Casino, and Miracle Mile Shops inside Planet Hollywood Resort & Casino. Sugar Factory will celebrate the grand opening of its flagship location at Paris Las Vegas on Friday, March 4. For more information please visit www.SugarFactory.com and follow on Twitter at www.twitter.com/SugarFactory.
Paris Las Vegas brings the romance and excitement of the European City of Lights to the heart of the Las Vegas Strip. The passion and sophistication of Paris Las Vegas transports guests to Europe’s most romantic city. From its dramatic 50-story replica of the Eiffel Tower to authentic architectural reproductions, Paris Las Vegas is a romantic, exciting destination for anyone looking to get away. The resort features elegant décor, European-inspired boutiques and a distinctive array of fine cuisine. Singer-songwriter and entertainment icon Barry Manilow performs in the Paris Théâtre as the resort’s headliner. The property boasts 181,000 square feet of convention space, 2,900 hotel rooms/suites, and an 85,000 square feet casino. Find Paris Las Vegas on Facebook www.facebook.com/parisvegas and follow on Twitter www.twitter.com/parisvegas.