Sugar Factory Launches Britney Spears Couture Pop

Just in time for the holiday season, Sugar Factory has partnered with iconic superstar, Britney Spears, to launch the “Piece of Me” Couture Pop to celebrate her show at Planet Hollywood Resort & Casino in Las Vegas.

Sugar Factory Britney Spears Couture Pop in Box
Sugar Factory Britney Spears Couture Pop in Box

Joining the pop star’s current line of “Circus” Couture Pops, the new lollipop’s design features a playful, pink bejeweled stem that comes with a replaceable lollipop head, including a choice of flavors such as bubblegum, creamy orange, blue raspberry and pink lemonade, and is adorned with a signature “Britney” charm, priced at $26. The “Piece of Me” signature Couture Pop is currently available for online pre-sale at

Sugar Factory isn’t an average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas.

Sugar Factory Britney Spears Couture Pop
Sugar Factory Britney Spears Couture Pop


Sugar Factory offers a sweet escape with locations throughout Las Vegas, including retail stores at Fashion Show Mall, Miracle Mile Shops inside Planet Hollywood Resort & Casino and MGM Grand, as well as Sugar Factory American Brasserie, complete with retail and the brand’s popular restaurant, at Paris Las Vegas and Town Square Las Vegas. A new retail store is now planned for McCarran International Airport at the D Gates. Sugar Factory expanded into new markets with the opening of Sugar Factory American Brasserie in New York City’s Meatpacking District, West Hollywood, Calif., South Beach, Miami and Chicago. The brand will expand into more new domestic markets this year with planned openings in Brooklyn’s Barclays Center and Orlando. The brand expanded internationally with its first retail store overseas in Bahrain last summer and will soon open another international location in Manila, Philippines.

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