PARIS LAS VEGAS WELCOMES SUGAR FACTORY, A SWEET NEW DINING AND RETAIL SENSATION
Celebrated Sweet Spot to Debut Dining Concept
Paris Las Vegas announces a remarkable new concept in dining with the world debut of the flagship location of Sugar Factory, an expansion of the popular brand, into a 15,000-square-foot dining experience and retail paradise opening this fall.
“We are confident that our new business partners will flawlessly integrate with the Paris brand and maximize the prime Strip-side space,” said Marilyn Winn, president of Paris Las Vegas. “The addition of Sugar Factory will offer our guests a distinctive and engaging experience and insure that there is something exciting waiting for everyone at Paris Las Vegas.”
Situated at the entrance to Paris Las Vegas in the heart of the Las Vegas Strip, a spacious patio will frame the entryway, welcoming guests with a myriad of vivid colors and breathtaking design elements into a one-of-a-kind confectionery heaven where the imaginative world of Willy Wonka meets the trendsetting style of MTV. The expansive restaurant will serve delectable breakfast, lunch, dinner and late-night options, offering a variety of inventive and mouthwatering appetizers, over-sized sandwiches, salads, pizzas and more. Sugar Factory’s specialty, of course, will be a sprawling dessert menu, featuring an assortment of warm, freshly-baked waffles and crepes, childhood favorites and rich, gourmet chocolates cascading from colossal fondue fountains. In addition to the savory cuisine and sweet confections, Sugar Factory will also offer a distinctive selection of liquid libations.
The Sugar Factory brand has already become a celebrity favorite with stars like Kim Kardashian, the Pussycat Dolls and Britney Spears endorsing their very own Couture Pops, and the dining concept will take that appeal even further. A sweeping gelato bar will feature celebrity flavors through exciting partnerships that will be announced in coming months. Sugar Factory at Paris will become a celebrity haven with the launches of new confections, high-profile birthday parties and more.
“With a premium location in the middle of the Las Vegas Strip at Paris Las Vegas, the Sugar Factory brand is poised to take its celebrity appeal to the next level,” said Rollie Sturm, a partner for Sugar Factory, LLC. “With the debut of our full-scale dining and retail concept we look forward to announcing exciting new confections we are developing with some of the most recognizable stars in the world.”
The spacious retail area will be overflowing with thousands of Sugar Factory’s nostalgic and contemporary must-have candies, along with many other favorites from holiday gift packages to giant whirly pops and the popular Couture Pops: lollipop stems that sparkle with replaceable lollipop heads. Sugar Factory’s collection of fun and chic retail merchandise will also include stylish t-shirts, hats, coffee mugs, glassware and more. Sugar Factory teas, coffees and other creative retail items are in development now, and will make their debut at the Paris Las Vegas location. For a spectacular seasonal treat, Sugar Factory will transform their Strip-front windows into floor-to-ceiling scenes of a confectionery wonderland reminiscent of window displays seen on the streets of New York City.
About Sugar Factory
Sugar Factory isn’t your average sweet spot. The brand has made confections part of popular culture and has turned sweets into the latest designer accessory. Sugar Factory’s signature Couture Pop collections have already hit the red carpets in the hands of celebrities at major events in Miami, Los Angeles, New York City and Las Vegas. Kim Kardashian, the Pussycat Dolls and Britney Spears are now endorsing their very own Couture Pops, and are just part of the buzz that have made Sugar Factory a staple in such national media as People, OK!, Us Weekly, In Touch, NBC’s Today Show and more. The Sugar Factory brand has become an instant hit across the country – offering everyone a sweet escape. For more information please visit www.SugarFactory.com.
About Paris Las Vegas
From its dramatic 50-story replica of the Eiffel Tower to authentic architectural reproductions, Paris Las Vegas features elegant décor, European-inspired boutiques and a distinctive array of fine cuisine, including Chef Joho’s acclaimed Eiffel Tower Restaurant, Les Artistes Steakhouse and French-bistro Mon Ami Gabi. In March 2010, Paris Las Vegas welcome world-class entertainer Barry Manilow to the Paris Théâtre. In the heart of the famous Las Vegas Strip, the passion and sophistication of Paris Las Vegas transports guests to Europe’s most romantic city.