Las Vegas will officially launch the first national broadcast commercial of the new “What Happens Here, Stays Here” fall campaign on Monday, Oct. 13, along with an interactive social activation.
Check out the new commercial below
The widely popular “What Happens Here, Stays Here” campaign embraces adult freedom and positions Las Vegas as an unassuming and welcoming destination. Every year, millions of visitors seek sanctuary in Las Vegas as the place where everyone is able to be who they want to be.
As the epicenter for office gossip, the water cooler itself is a beacon for revealing the details of an incredible Vegas vacation. In order to maintain the destination’s iconic stance on keeping “What Happens Here” a secret, Las Vegas wants to stop water cooler talk by removing the temptation of water coolers.
“The creative ‘Watercooler’ concept strengthens our marquee message of What Happens Here, Stays Here,” said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). “As a destination, we strive to preserve the only-in-Las Vegas moments for our visitors.”
To extend the “Watercooler” spot into the digital and social media realm, the spot will end with #StopWaterCoolerTalk to encourage social engagement. Las Vegas will also implement a social media activation on Friday, Oct. 17. Ideas will be crowd-sourced throughout the week from the @Vegas audience on Twitter, and the following Strip headliners have been identified to implement the various methods of water cooler destruction: Blue Man Group, Jabbawockeez, Carrot Top and Chippendales.
What Happens Here, Stays Here
One of the primary tasks for the LVCVA is the promotion and branding of Las Vegas. Since 2007, the Las Vegas brand is the second most recognized brand in the U.S. following Google.
The authority is also responsible for the advertising campaigns for Las Vegas and Southern Nevada. Working with the advertising company R&R Partners since 1982, they have developed iconic ad campaigns including: Only in Vegas and What happens here, stays here.
ABOUT THE LVCVA
The Las Vegas Convention and Visitors Authority (LVCVA) is charged with marketing Southern Nevada as a tourism and convention destination worldwide, and also with operating the Las Vegas Convention Center and Cashman Center. With more than 150,000 hotel rooms in Las Vegas alone and 10.8 million square feet of meeting and exhibit space citywide, the LVCVA’s mission centers on attracting ever increasing numbers of leisure and business visitors to the area. For more information, go to www.lvcva.com or www.LasVegas.com.