Las Vegas is a buzz with the opening of White Castle on the Las Vegas Strip. It will open on January 27 at the Best Western Plus Casino Royale Resort.
The White Castle ribbon cutting ceremony will take place at 1 pm, with the general public opening at 2 pm. Cravers and everyone else will be able to indulge on the sliders 24 hours a day, 7 days a week.
White Castle operates 400 restaurants in 12 states and is a family-owned business. The location at Casino Royale is the furthest West the company has ventured. Their food trucks have visited Las Vegas several times.
Learn more on their website, www.whitecastle.com.
White Castle is an American regional fast food hamburger restaurant chain located in the Midwestern and Mid-Atlantic United States, generally credited as the first fast food chain in the US. It is known for its small, square hamburgers. Sometimes referred to as “sliders”, the burgers were priced at five cents until the 1940s, and remained at ten cents for years thereafter. For several years, when the original burgers sold for five cents, White Castle periodically ran promotional ads in local newspapers which contained coupons offering five burgers for ten cents, takeout only.
On January 14, 2014, Time labelled the White Castle slider to be the most influential burger of all time.
White Castle was founded in 1921 in Wichita, Kansas. The original location was the NW corner of First and Main. Cook Walt A. Anderson partnered with insurance man Edgar Waldo “Billy” A. Ingram to make White Castle into a chain of restaurants and market White Castle. At the time, Americans were hesitant to eat ground beef after Upton Sinclair’s 1906 novel The Jungle had publicized the poor sanitation practices of the meat packing industry. The founders set out to change the public’s perception of the cleanliness of the industry.
To invoke a feeling of cleanliness, their restaurants were small buildings with white porcelain enamel on steel exteriors, stainless steel interiors, and employees outfitted with spotless uniforms. Their first restaurants in Wichita, Kansas, were a success, and the company branched out into other Midwestern markets, starting in 1922 with El Dorado, Kansas. White Castle Building No. 8, in Minneapolis, Minnesota, originally built in 1936 and remodeled, was an example of the chain’s prefabricated porcelain buildings. The building measured 28 feet by 28 feet and was made to resemble the Chicago Water Tower, with octagonal buttresses, crenelated towers, and a parapet wall. – Wikipedia